Prize

Malachi 4:1-2
1 For, behold, the day cometh, that shall burn as an oven; and all the proud, yea, and all that do wickedly, shall be stubble: and the day that cometh shall burn them up, saith the LORD of hosts, that it shall leave them neither root nor branch.
2 But unto you that fear my name shall the Sun of righteousness arise with healing in his wings; and ye shall go forth, and grow up as calves of the stall.

This is so simple. You do bad things. You win a horrible prize, the wrath of God. You will face an eternity of torment. On the other hand, if you do good and follow the ways of God, you win a great reward. You win the love of God and eternal life. You will spend eternity in the presence of God. Yea, this prize requires you to give up the world and the things it deems entertaining, but I would still go with the choice of eternal life.